Companies that want to maximize customer satisfaction can benefit from database and CRM management. By storing all the contacts and account information of a company in one database, companies can easily access data and make business decisions.
The right database for CRM helps organizations connect information from multiple sources. It empowers sales and marketers to create personalized campaigns which resonate with customers. It unifies remote teams, and ensures that everyone has the same, consistent, information, wherever they are.
Sales reporting and pipeline planning boosted to super-charged levels
CRM databases help companies improve their effectiveness in sales by capturing and connecting their sales activities into one place. This helps sales leaders monitor deals and pipeline, track and score leads, and deliver accurate revenue projections to the executive team.
Find the highest-value customers
A CRM database helps a company identify the most profitable customers. This can help a company to better target their advertising spend, prioritize repeat business and increase profitability overall.
Automate repetitive tasks
CRM databases allow a company to automate many of its day-to-day processes, which can be time-consuming, tedious, and manual. These include contacting prospective customers, managing orders and customer relationships, tracking service requests and product returns, creating support tickets, and more.
Protect sensitive data
The integrity of customer data is key to the value of a CRM. It needs to be high-quality, trustworthy, and accessible to the right people at the right time.